Practic 3

 Task 1.

1.1

General Electric

A blog that focuses on quality illustrations (not found anywhere else) and future measurements. Please note that our story/article is unique not only in its content, but also in the fact that all articles are focused on technologies of future development.

P.W.C.

You can learn how to position yourself as an expert in the field and thereby attract clients from the corporate blog from PWC. The blog discusses new information and regulations in the field of financial regulation. It became the first source for regulatory explanations for banks.

1.2

I think not, because the PR is an addition to the blog, it helps promote the organization’s product and contributes to its recognition in the market for goods and services.

1.3 

Apple corporate blog.

 The company's strong brand and the relationships between its products encourage customers who buy one Apple product to try another. Every year Apple releases similar products, but with the help of a corporate blog and social media PR, people still buy their products, despite minor differences from the previous model.

Burger king. 

The restaurant chain's new banner features chicken pieces in an obscene gesture. The picture is accompanied by the slogan “Hello to everyone whose nuggets cost more than 69 rubles.” With this gesture, Burger King wanted to show competitors that making money during a crisis is an act that does not deserve approval, the release says.

Corporate blog of the Stardog!s Network -

A very interesting selection of materials on a corporate blog, there is advertising, but the authors of the messages implement it very skillfully. The blog covers not only the latest company events, but also market trends, and also serves as a reference material on topics in which the company understands.

Task 2.

1. Attendance and number of subscribers;

Units of measurement: number of visitors and page views of the corporate website.

2. Updating of the corporate blog;

Units of measurement: number of new blog posts;

3. Mention in the media and other sources of information; 

Units of measurement: - number of mentions about the blog in the media and press;

4. Site positions in search engines;

Units of measurement: % of blog pages that are on the first three pages of search engine results for keywords relevant to the company.