Practice 5

 My project involves creating a special car sharing application for people with disabilities. The application will be available on all popular platforms (Google play, App Store). In it, a person with disabilities will be able to rent a specially equipped car (disabled person sign, special seats). This will be a free application, but car rental will be paid. 

SMART:

1. Specific. The ultimate goal of the project is to provide people with disabilities with access to transport and unhindered movement around the city.

2. Measurable. Increase the share of disabled people using car sharing services from 3 to 20 percent.

3. Achievable. Creation of a car sharing application for disabled people in order to draw attention to this problem.

4. Relevant. Many people with disabilities suffer from the inability to get to their places of study or work. It is important to ensure accessibility of transport for them.

5. Time bound. 5 years.

 The internet communication tool being developed is a website and mobile app, which will include both synchronous and asynchronous communication. 

Parameter	Target Audience description
Socio-demographic characteristics (gender, age, education, income level, social and family status, profession, place of work, occupation, nationality, race, place of residence)	This project considers all categories of citizens, regardless of age, gender, race, religion, Social status or educational level.
Psychographic characteristics (character traits, personal hobbies, lifestyle)	People in this category have absolutely identical psychological characteristics as ordinary people.
Pain points (customer problems that they solve with your product/tool)	The main problem of the audience of my product is low mobility, the inability to get to their place of study or work by public transport, and the lack of specially equipped transport for the disabled.
Priorities (what are the main factors of the consumer’s choice of a product; why he prefers your product/tool)	Our project is unique, there is no car sharing on the market of goods and services that provides equipment for disabled people, which is why disabled people will choose our product.
Values (what are the life values of your customers/users)	The main value of our clients is an accessible environment, since the mobility capabilities of disabled people are limited, it is necessary to create conditions for their comfortable life, since disabled people are a full-fledged part of our society.